anthem
Tagline
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Creative » Inviting » Organic
fun
crafted
local
For every decision made about the brand, ask yourself:
1. Is it fun? 2. Does it feel crafted? 3. Does it feel local?
Anthem Logo Files
Use the primary logo for most print and digital applications. The secondary logo for applications like vinyl that need a bit smoother of an edge. The tertiary logo is for applications where it can have no rough texture at all (like signage, etc).
PRIMARY LOGO
SECONDARY LOGO
TERTIARY LOGO
REVERSED LOGO VARIATIONS
Logo Don'ts
Typefaces
Colors
Blush
PANTONE: 7513 u
CMYK: 17 25 23 0
HEX: #D2BBB6
aqua
PANTONE: 2227 U
CMYK: 61 19 47 1
HEX: #6CA593
CLEMENTINE
PANTONE: 124 U
CMYK: 21 45 86 3
HEX: #2C58D41
eggplant
PANTONE: 7666 U
CMYK: 54 60 65 40
HEX: #5A4A42
coral
PANTONE: 2030 U
CMYK: 17 71 66 3
HEX: #CA6657
almost blue
PANTONE: 546 U
CMYK: 68 62 58 46
HEX: #40402
fern
PANTONE: 371 U
CMYK: 66 44 93 35
HEX: #4D5B2E
lemondrop
PANTONE: 459 U
CMYK: 23 26 80 0
HEX: #C9B156
mint
PANTONE: 2404 U
CMYK: 47 31 57 4
HEX: #809679
Borders & Lines
Custom Requests
If you have a custom request or need help with brand elements, we're happy to help. Send requests to info@SecretPenguin.