Alley Poyner Macchietto Architecture

 
 

Brand Guidelines

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Put People First. Advance Design. Build Communities.
That’s Alley Poyner Macchietto Architecture in a nutshell. We believe good architecture should be more than just beautiful. It should also be timeless, functional and inspiring.

Sustainability is at the core of all we do. We have extensive experience in the area of adaptive reuse of historic buildings as well as the design and development of new construction that enhances the environment around it.
 

Our office is an open studio space and encourages collaboration and idea sharing between teams. At the heart of this collaborative spirit are our principals and seasoned project managers who play a vital role in supporting project managers on each assignment.

In short, we don’t do cookie cutter. Each project gets its own specialized team of professionals who bring passion and energy to every design.


Employee Workshop Photos


Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 

Caring

Timeless

Visionary

For every decision made about the brand, ask yourself:

 
  1. Does it express that we're caring?
  2. Is it timeless?
  3. Is it of a visionary mindset?
 

 
 

Be sure to read Brand Guidelines for specific logo usage. 
 


 
 
 

Colors

Warm Gray

PANTONE: Warm Gray 11
CMYK: 53  53  59  24
RGB: 111  98  90
HEX: #6f625a

APMA Green

PANTONE: 377
CMYK: 45  0  100  24
RGB: 120  162  47
HEX: #78a22f

Soft Gray

PANTONE: BLACK U
CMYK: 57  53  65  20
RGB: 97  93  29
HEX: #615d59

 

Custom Requests

If you have a custom request or need help with ALLEY POYNER MACCHIETTO ARCHITECTURE brand elements,
we're happy to help. Send requests to info@SecretPenguin