At the table

 
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Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

Relatable

Peace of mind

support

For every decision made about the brand, ask yourself:

 

  1. Is it relatable?

  2. Does it give you peace of mind?

  3. Is it supportive?

 

Logo Files

 
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Headlines

Screen Shot 2018-10-17 at 10.44.23 AM.png

Typefaces

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Colors

warm-red.jpg

warm Red
PANTONE:
173C
CMYK: 
0 82 94 2
HEX:
#d34b2c

light-blue.jpg

LIGHT BLUE
PANTONE:
7459
CMYK:
72 9 9 13
HEX:
#4297b3

navy-blue.jpg

navy Blue
PANTONE:
302
CMYK: 
100 48 12 58
HEX:
#034264

light-gray.jpg

LIGHT GRAY
PANTONE:
WARM GRAY 3
CMYK:
9 11 13 20
HEX:
#d8cfc7

green.jpg

green
PANTONE:
583
CMYK:
26 1 100 10
HEX:
#b0bc36

Pattern

Screen Shot 2018-10-17 at 10.45.01 AM.png

Custom Requests

If you have a custom request or need help with At The Table brand elements,
we're happy to help. Send requests to info@SecretPenguin.