Autism Action Partnership

 
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Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

COMMUNITY

HOPEFUL

EXPERTISE

For every decision made about the BRAND, ask yourself:

 

  1. Does it showcase community?

  2. Does it come across as hopeful?

  3. Can someone rely on the expertise?

 

Logos

 
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Fonts

 
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Social Media

 
 

Colors

  • Blue is typically associated with autism

  • We use navy to show a more grown-up and professional version of blue since doesn’t just represent kids

  • Gold represents hope and harkens back to the original name of the Sunshine Foundation

 
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Prosperous Blue

PANTONE: 648 C
CMYK: 89 73 50 51
HEX: #212e3e

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Canvas of Opportunities

PANTONE: Cool Gray 1
CMYK: 6 5 9 0
HEX: #ecebe5

 
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Hopeful Gold

PANTONE: 1225 C
CMYK: 4 27 94 0
HEX: #ebbd4e

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Sky’s the limit Blue

PANTONE: 5513 C
CMYK: 40 5 20 0
HEX: #99cccc

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Rose Red

PANTONE: 7416 C
CMYK: 8 79 78 1
HEX: #cd624d

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Dark Gold

PANTONE: 7557 C
CMYK: 30 47 99 9
HEX: #a5813d

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Medium Gold

PANTONE: 7752 C
CMYK: 13  24 89 0
HEX: #dbbc57

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Light Gold

PANTONE: 121 C
CMYK: 4  16  78  0
HEX: #efd06a

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Illustrations

  • Spectrum of differences

  • Showing the beauty of people and our uniqueness all together

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Custom Requests

If you have a custom request or need help with these brand elements,
we're happy to help. Send requests to info@SecretPenguin.