BETTER PANTRY
Brand Presentation
Brand Attributes
Maintain a consistent and recognizable identity by aligning Parlor with these three attributes.
Consistency » Recognizability » Trust
vibrant • welcoming • community
For every decision made about the brand, ask yourself:
Are the visuals Unique?
Does it feel Crafted?
Does it feel Natural?
Logo Files
Be sure to view the Brand Presentation for logo usage examples.
Icons & Illustrations
Typefaces
Primary Colors
HONEY
RGB 253 181 21
CMYK 0 32 100 0
HEX #FDB515
PAN 130CP
ROAST
RGB 233 134 29
CMYK 0 54 100 5
HEX #E9861D
PAN 1385CP
RUBY
RGB 205 44 44
CMYK 0 94 86 16
HEX #CD2C2C
PAN 7620CP
PEANUT
RGB 209 177 127
CMYK 13 25 52 6
HEX #D1B17F
PAN 466CP
SEEDCOAT
RGB 135 97 64
CMYK 23 48 69 38
HEX #876140
PAN 7505CP
Secondary Colors
PLUM
RGB 59 0 6
CMYK 27 90 62 38
HEX #3B0006
PAN 4975CP
CREAMY
RGB 247 241 232
CMYK 2 4 7 0
HEX #F7F1EB
PAN 7534CP @20%
PISTACHIO
RGB 196 213 143
CMYK 24 3 54 1
HEX #C4D58F
PAN 7492CP
ACREAGE
RGB 71 88 38
CMYK 49 22 85 58
HEX #475826
PAN 574CP
POWDER
RGB 189 204 233
CMYK 24 14 0 0
HEX #BDCCE9
PAN 7450CP
BERRY
RGB 24 91 67
CMYK 0 80 78 0
HEX #F15B43
PAN 7625CP
Custom Requests
If you have a custom request or need help with Better Pantry brand elements,
we're happy to help. Send requests to info@SecretPenguin.