BETTER PANTRY
Brand Presentation
Brand Attributes
Maintain a consistent and recognizable identity by aligning Parlor with these three attributes.
Consistency » Recognizability » Trust
vibrant • welcoming • community
For every decision made about the brand, ask yourself:
Are the visuals Unique?
Does it feel Crafted?
Does it feel Natural?
Logo Files
Be sure to view the Brand Presentation for logo usage examples.
Icons & Illustrations
Typefaces
Primary Colors
HONEY
RGB 241 173 46
CMYK 4 35 94 0
HEX #F1AD2E
PAN
ROAST
RGB 226 141 45
CMYK 9 51 95 0
HEX #E28D2D
PAN
RUBY
RGB 189 64 43
CMYK 19 88 95 8
HEX #BD402B
PAN
PEANUT
RGB 217 186 132
CMYK 15 25 54 0
HEX #D9BA84
PAN
SEEDCOAT
RGB 140 100 55
CMYK 36 57 86 22
HEX #8C6437
PAN
Secondary Colors
PLUM
RGB 45 21 17
CMYK 55 75 72 78
HEX #2D1511
PAN
CREAMY
RGB 247 241 232
CMYK 2 4 7 0
HEX #F7F1EB
PAN
PISTACHIO
RGB 196 208 141
CMYK 25 8 55 0
HEX #C4D08D
PAN
ACREAGE
RGB 74 90 43
CMYK 67 43 97 36
HEX #4A5A2B
PAN
POWDER
RGB 177 191 226
CMYK 29 19 0 0
HEX #B1BFE2
PAN
BERRY
RGB 229 95 64
CMYK 5 77 81 0
HEX #E55F40
PAN
Custom Requests
If you have a custom request or need help with Better Pantry brand elements,
we're happy to help. Send requests to info@SecretPenguin.