BOB'S DONUTS

 
Screen Shot 2017-07-31 at 1.28.55 PM.png
 

Logo Files

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

approachable

made from scratch

quirky

For every decision made about the brand, ask yourself:

 
  1. Is it approachable?
  2. Does it feel like it's made from scratch?
  3. Is it quirky? 
 

Typefaces

Colors

Bob's blue
PANTONE:

5435 C
CMYK: 
33 20 16 0
HEX:
#ACB9C5

Subtle blue
PANTONE:
5425 C
CMYK: 
54 34 29 1
HEX:
#7E94A2

cream
PANTONE:
WHITE
CMYK:
0 0 0 0
HEX:
#FFFFFF

late night black

PANTONE:
BLACK
CMYK:
75 68 69 90
HEX: #000000

 

Bob's Pattern

The pattern should be subtle. Either blue on blue or light gray on white.

Custom Requests

If you have a custom request or need help with the Bob's Donuts brand elements,
we're happy to help. Send requests to info@SecretPenguin.