Common Senses Festival

 
 

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

DYNAMIC

INCLUSIVE

INNOVATIVE

For every decision made about the BRAND, ask yourself:

 

  1. Does it visually appear dynamic?

  2. Does it come across as inclusive?

  3. Can the community rely on this to be innovative?

 

Logos

 
 

Fonts

 
fonts.png
 

Icons

 
 

Colors

Colors to represent the dynamic experiences at the festival.

 
1.png

Imaginative Purple

PANTONE: 262 C
CMYK: 73 93 44 55
HEX: #381338

Innovative Pink

PANTONE: 7523
CMYK: 30 69 55 10
HEX: #a76160

Calming Cream

PANTONE: Cool Gray 1 / 50%
CMYK: 4 2 6 0
HEX: #f2f2ec

4.png

Deep “SEE” Green

PANTONE: 560 C
CMYK: 88 54 67 56
HEX: #0d3935

5.png

Great Green hearing

PANTONE: 574 C
CMYK: 69 45 98 42
HEX: #415226

6.png

Scented Orange

PANTONE: 7579 C
CMYK: 10 83 97 1
HEX: #d9502a

7.png

Tasteful Red

PANTONE: 7421 C
CMYK: 42 91 66 61
HEX: #520e21

Proprioceptive Red

CMYK: 23 100 70 13
HEX: #ac1d40

 
8.png

Blue Touch

PANTONE: 7463 C
CMYK: 98 78 2 35
HEX: #123655

Vestibular Teal

CMYK: 87 36 58 16
HEX: #11726b

Interoception Orange

CMYK: 0 44 70 0
HEX: #f89f5d

 
 
 
colors.png
 

Custom Requests

If you have a custom request or need help with these brand elements,
we're happy to help. Send requests to info@SecretPenguin.