Delivering Hope
The Cash and Cooper Foundation
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
Hope
COMPASSION
A HELPING HAND
For every decision made about the brand, ask yourself:
Does it convey hope?
Does it convey compassion?
Is it a helping hand?
Logo Files
Illustrative Style
Pattern Example
Use sparingly and never behind body text
Photography Style
Bright and warm negative space
Diverse families, couples and individuals
Hopeful expressions or focus on connection/support of one another
Brand One-Liner and Story
Typefaces
Colors
PRIMARY PALETTE
Red Oak
PANTONE:
7625 C
CMYK:
0 | 80 | 78 | 0
HEX:
#E1523E
Autumn Orange
PANTONE:
714 C
CMYK:
0 | 36 | 66 | 0
HEX:
#FDAA63
Main Grey
PANTONE:
Cool Gray 11 C
CMYK:
63 | 52 | 44 | 33
HEX:
#53565A
Secondary PALETTE
Sunshine Yellow
PANTONE:
120 C
CMYK:
0 | 5 | 66 | 0
HEX:
#FBDB65
Soft cream
PANTONE:
n/a
CMYK:
0 | 0 | 2 | 0
HEX:
#fffffa
Rise Blue
PANTONE:
n/a
CMYK:
15 | 0 | 8 | 0
HEX:
#d7eeea
Soft Grey
PANTONE:
n/a
CMYK:
1 | 2 | 1 | 1
HEX:
#f6f3f4
Navy Boy Blue
PANTONE:
4133 C
CMYK:
73 | 66 | 39 | 56
HEX:
#3B3B46
Light Grey
PANTONE:
4278 C
CMYK:
47 | 39 | 31 | 14
HEX:
#7E7E82
Custom Requests
If you have a custom request or need help with the brand elements,
we're happy to help. Send requests to info@SecretPenguin.