Eat Fit Go Healthy Foods
Brand Guidelines
Positioning Statement
We provide a simple and easy solution to eating chef driven healthy foods on the go!
Primary Tagline
Eat Well
Be Fit
On The Go
Secondary Tagline
You Are What You Eat
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
Natural / Modern
Healthy
Convenient
For every decision made about the brand, ask yourself:
- Is it natural + modern?
- Is it healthy?
- Is it convenient?
Logo Files
Be sure to read Brand Guidelines for specific logo usage.
Typefaces
Colors
Morning Sunshine
PANTONE: 1375 c
CMYK: 0 44 99 0
HEX: #f99e1d
Cool Gray
PANTONE: Cool Gray 11 c
CMYK: 65 57 52 29
HEX: #555659
Pesto
PANTONE: 376 c
CMYK: 55 3 100 0
HEX: #81bc41
White
PANTONE: White
CMYK: 0 0 0 0
HEX: #ffffff
Aloha
PANTONE: 48-13 c
CMYK: 0 75 69 8
HEX: #df5d4b
Berry
PANTONE: 94-15 c
CMYK: 68 91 0 33
HEX: #52256f
Warm Brown
PANTONE: 7532 c
CMYK: 70 70 86 35
HEX: #4b412f
Black
PANTONE: BLACK
HEX: #000000
Only used on uniforms
Custom Requests
If you have a custom request or need help with EAT FIT GO brand elements,
we're happy to help. Send requests to info@SecretPenguin.