Elysian

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

quiet luxury

personable

excellence

For every decision made about the brand, ask yourself:

 

  1. Is it quietly luxurious?

  2. Is it personable?

  3. Is it excellent?

 

Logo Files

 
 
 

Patterns + Textures + Illustrations

Tagline + One-Liner

Typefaces

Colors

Use luxurious, monochromatic palette as the primary palette.
Natural palette colors are to be used as secondary, accent colors.

Luxurious 1

PANTONE:
tbd
CMYK:
2 2 7 0
HEX:
#f7f4ea

Luxurious 2

PANTONE:
TBD
CMYK:
9 9 13 0
HEX:
#e6dfd6

Luxurious 3

PANTONE:
TBD
CMYK:
31 28 36 0
HEX:
#b4ac9e

Luxurious 4

PANTONE
tbd
CMYK
35 32 45 1
HEX
#aaa08d

Natural green

PANTONE
tbd
CMYK
67 48 77 42
HEX
#445039

Luxurious 5

PANTONE
tbd
CMYK
45 44 60 12
HEX
#8a7d67

Natural clay

PANTONE
tbd
CMYK
36 56 73 18
HEX
#92684b

Natural BLUE

PANTONE
tbd
CMYK
54 35 40 3
HEX
#7e908f

Natural carmine

PANTONE
tbd
CMYK
61 69 64 66
HEX
#352727

 

Custom Requests

If you have a custom request or need help with Elysian brand elements,
we're happy to help. Send requests to info@SecretPenguin.