Everyday Massage
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
NATURAL
REJUVENATING
THERAPEUTIC
For every decision made about the brand, ask yourself:
Is it natural?
Is it rejuvenating?
Is it therapeutic?
Logo Files
“Everyday Massage” must be in either brand colors hot stone or white.
The logomark arch must always be one of the primary brand colors.
The leaves may be present or cut out of the logo mark arch.
No more than two secondary colors in the logo mark.
Secondary Logo Files
Illustrative Elements
Pattern Example
Using illustrated elements and organic-like shapes, set to white at 15% opacity and layer
Background color may be lowered in opacity.
Photography Style
Tools or skills with emphasis on hands.
Studio items or merchandise shown with natural elements, unique angles and/or a shallow depth of field.
Textural objects, including nature, and an option of using an overlay of images.
Typefaces
Colors
primary PALETTE
soft pebble
PANTONE:
WARM GRAY 3
CMYK:
21 | 20 | 21 | 1
HEX:
#BFB8AF
White
PANTONE:
N/A
CMYK:
0 | 0 | 0 | 0
HEX:
#FFFFFF
Hot stone
PANTONE:
4287 C
CMYK:
0 | 0 | 0 | 90
HEX:
#414042
SECONDARY PALETTE
Use no more than two at once.
rose quartz
PANTONE:
7606C
CMYK:
5 | 46 | 31 | 2
HEX:
#D6938A
Pale sky
PANTONE:
4191C
CMYK:
42 | 21 | 28 | 4
HEX:
#94A5A4
Moss
PANTONE:
2409C
CMYK:
62 | 26 | 69 | 43
HEX:
#4E6548
Clay
PANTONE:
4261C
CMYK:
14 | 49 | 67 | 27
HEX:
#9D6E4B
Custom Requests
If you have a custom request or need help with Everyday Massage brand elements,
we're happy to help. Send requests to info@SecretPenguin.