Float Center

Brand Guidelines

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Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Approachable  »  Simple  »  Experience

Approachable

Simple

Experience

For every decision made about the brand, ask yourself:

 
  1. Is it approachable?
  2. Is it simple?
  3. Does it allow the customer to create their own experience?
 
 
 

Be sure to read Brand Guidelines for specific logo usage. 
 

 

Colors

RELAXED BLACK

PANTONE: cool gray
CMYK: 0  0  0  90
HEX: #414042

white

PANTONE: n/a
CMYK: 0  0  0  0
HEX: #ffffff

Float Blue

PANTONE: 7710 U
CMYK: 62  2  24  0
HEX: #54c0c6

 
float-watercolor-web.jpg
 

Custom Requests

If you have a custom request or need help with Float Center brand elements,
we're happy to help. Send requests to info@SecretPenguin.