Fusion

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

For every decision made about the brand, ask yourself:

Illustrations

Backgrounds

For web and marketing material use.

The Waves and Plant backgrounds are to be used as backgrounds.
Typically seen at across tops of website pages or marketing materials.
These are designed to have text on top in the negative space.

The scenes (Mountains / Cities / Beaches) can be used as subtle background images.
Typically, text is not laid over these.

Profiles

To be used placeholders until recruiters upload their profile picture.

Collages

Showcase jobs and recruiters with their unique interests.
For web use on job and recruiter pages and/or banners.

Scenes

Travelers having fun, doing quirky, adventurous and fun things.
More coming.

Animated Banner

Photography Style

Adventurous photos of travel, friendship and medical interactions. Traveler is the hero!

Typefaces

Cursive Guidelines

Examples

Use black or white type when text is on grey or white.
Use white type when laying over colors and/or background illustrations (this is not strict, as long as it is readable).

Colors

Use Fusion brand colors and any colors within the extended color families as needed for illustrations and other elements.

Fusion Brand Colors

off black

PANTONE:
n/a
CMYK:
71 | 67 | 65 | 78
HEX:
#1c1a1a

Example of Color Extensions

These colors are not strict and just a sample of what can be used.

Fully Phased-in Tagline

“Unknowns are the largest drivers of travel fear.” -Science Direct 2017
What if we have a tagline that solves the biggest fear for travelers?

Headlines/Taglines leading up to Unknowns Known »

Custom Requests

If you have a custom request or need help with Fusion brand elements,
we're happy to help. Send requests to info@SecretPenguin.