Georgia row apartments

main-logo.jpg

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

vibrant

belonging

quality

For every decision made about the brand, ask yourself:

 

  1. Is it vibrant?

  2. Does it give a sense of belonging?

  3. Is it quality?

 

Logo Files

 
logos-all.jpg
 

Photography Style

Vibrant families acting natural at home. Black & white photos of the building (ties in with Hanscom).

Screen Shot 2021-02-12 at 10.57.36 AM.png

Brand Story

Screen Shot 2021-02-12 at 10.59.54 AM.png

Tagline

Screen Shot 2021-02-12 at 11.00.17 AM.png

Typefaces

fonts.jpg

Colors

peach.jpg

ewes

PANTONE:
162
CMYK:
0 | 30 | 34 | 0
HEX:
#ffbe9f

Artboard 3 copycolors.jpg

new night

PANTONE:
4280
CMYK:
84 | 74 | 54 | 66
HEX:
#19202d

Artboard 3 copy 2colors.jpg

hope blue
PANTONE:
4152
CMYK:
100 | 77 | 18 | 4
HEX:
#084e8a

Artboard 3 copy 3colors.jpg

wool
PANTONE:
cool gray 1
CMYK:
10 | 7 | 5 | 0
HEX:
#d5d6d5

Artboard 3 copy 5colors.jpg

white
PANTONE:
n/a
CMYK:
0 | 0 | 0 | 0
HEX:
#ffffff

Artboard 3 copy 4colors.jpg

black
PANTONE:
pan black
CMYK:
0 | 0 | 0 | 100
HEX:
#000000

 

Custom Requests

If you have a custom request or need help with Georgia Row brand elements,
we're happy to help. Send requests to info@SecretPenguin.