Good Life Smiles

GLS-logo-a.jpg

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

COMPASSIONATE

GENUINE

QUALITY

For every decision made about the brand, ask yourself:

 

  1. Is it compassionate?

  2. Is it genuine?

  3. Is it quality?

 

Logo Files

 
main
GLS-logo-c.jpg
 
 

Logo Mark

GLS-logomark.jpg

Illustrative Style

GLS-icons.jpg

Pattern

EverydayMassage-pattern.jpg
GLS-toothy.jpg

Photography Style

GLS-photo.jpg

Lightroom Presets for Social Filters

SocialMedia-a.jpg

Tone of Voice

Playful and compassionate.

GLS-tone.jpg

One Liner

GLS-oneliner.jpg

Typefaces

GLS-font-b.jpg
EverydayMassage-type2.jpg

Colors

GLS-fresh.jpg

Fresh Breath Blue

PANTONE:
2197 C
CMYK:
47 | 1 | 9 | 0
HEX:
#7FCDE1

GLS-flossy.jpg

flossy Blue

PANTONE:
298 C
CMYK:
64 | 14 | 0 | 0
HEX:
#46AFE3

GLS-dr-teeth.jpg

Dr. Navy

PANTONE:
7545 C
CMYK:
78 | 57 | 45 | 25
HEX:
#405765

GLS-sweet-tooth.jpg

Super Professional Gray

PANTONE:
COOL GRAY 11 C
CMYK:
0 | 0 | 0 | 90
HEX:
#414042

moss.jpg

Grinning Pink

PANTONE:
2337 C
CMYK:
0 | 29 | 21 | 0
HEX:
#FAC1B6

GLS-sparkle.jpg

sparkle Yellow

PANTONE:
601 C
CMYK:
2 | 2 | 53 | 0
HEX:
#FCEE91

 

Custom Requests

If you have a custom request or need help with Good Life Smiles brand elements,
we're happy to help. Send requests to info@SecretPenguin.