hanscom apartments
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
home + togetherness
hope
quality
For every decision made about the brand, ask yourself:
Does it feel homey?
Does it give hope?
Is it quality?
Logo Files
Pattern
Photography Style
Black and white to call back to the history of the building and area.
Typefaces
Primary Colors
black
PANTONE:
n/a
CMYK:
0 | 0 | 0 | 100
HEX:
#000000
golden opportunity
PANTONE:
tbd
CMYK:
19 | 37 | 79 | 1
HEX:
#d0a153
white
PANTONE:
n/a
CMYK:
0 | 0 | 0 | 0
HEX:
#ffffff
Warm Gray
PANTONE:
tbd
CMYK:
18 | 13 | 14 | 0
HEX:
#d0d2d1
Custom Requests
If you have a custom request or need help with Hanscom Apartments brand elements,
we're happy to help. Send requests to info@SecretPenguin.