hey mike
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
RAW & REFINED
AUTHENTIC
INSIGHTFUL
For every decision made about the brand, ask yourself:
- Is it raw & refined?
- Is it authentic?
- Is it insightful?
Logo Files
Typefaces
Colors
TRUE BLUE
CMYK: 75 63 61 58
HEX: #2B3335
INSIGHT
CMYK: 15 24 73 0
HEX: #DDBA37
RAW WHITE
CMYK: 3 3 9 0
HEX: #F4F1EB
Custom Requests
If you have a custom request or need help with Hey Mike brand elements,
we're happy to help. Send requests to info@SecretPenguin.