HF CRAVE

 
 

Brand Guidelines

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Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

honest

approachable

family

For every decision made about the brand, ask yourself:

 

  1. Is it honest?

  2. Is it approachable?

  3. Does it feel family oriented?

 

Logo Files

 

Be sure to read Brand Guidelines for specific logo usage. 
 

 

Colors

scarlet

PANTONE: 1807 c
CMYK : 18 | 100 | 89 | 9
HEX: #BB202E

CRIMSON

PANTONE: 7623 C
CMYK : 18 | 100 | 89 | 30
HEX: #981522

DENIM

PANTONE: 547 C

CMYK C: 81 | 74 | 56 | 69
HEX: #1B1D29

CREAM

PANTONE: 7527C at 20% opacity
CMYK C:  1 | 10 | 24 | 0
HEX: #FBE4C4

 
 

Custom Requests

If you have a custom request or need help with HF Crave's brand elements,
we're happy to help. Send requests to info@SecretPenguin.