hillside solutions
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
country & nature
fair & trustworthy
visionaries
For every decision made about the BRAND, ask yourself:
Does it feel natural?
Does it come across as fair & trustworthy?
Does it position us as visionaries?
Logos
Fonts
Pattern
Icons
Colors
earthy
PANTONE: 3435C
CMYK: 85 48 85 60
HEX: #0f3a23
Grass
PANTONE: 2408C
CMYK: 64 38 80 23
HEX: #5B7048
new green
PANTONE: 2407c
CMYK: 57 26 74 6
HEX: #7E9366
spearmint
PANTONE: 2404c
CMYK: 40 14 58 0
HEX: #A6B88A
pale green
PANTONE: 621C
CMYK: 19 8 26 0
HEX: #D1D7C3
pulp
PANTONE:
CMYK: 3 2 5 0
HEX: #F6F5EF
deep ocean
PANTONE: 533C
CMYK: 95 74 47 43
HEX: #13344A
gem blue
PANTONE: 7459C
CMYK: 74 28 24 0
HEX: #4095AF
sky blue
PANTONE: 7688c
CMYK: 60 17 6 0
HEX: #5FADD5
fiery orange
PANTONE: 174C
CMYK: 21 83 100 11
HEX: #B64826
tiger lily
PANTONE: 167C
CMYK: 13 71 100 3
HEX: #D16727
CITRUS
PANTONE:7569C
CMYK: 17 51 100 2
HEX: #CF8729
Custom Requests
If you have a custom request or need help with these brand elements,
we're happy to help. Send requests to info@SecretPenguin.