Homeroom

Screen Shot 2019-03-07 at 11.58.09 AM.png

Brand Guidelines

 

Brand Attributes

Maintain a consistent and recognizable identity by aligning Homeroom with these three attributes. 
Consistency  »  Recognizability  »  Trust

Revolutionary        Connected        Original

For every decision made about the brand, ask yourself:

 

  1. Is it Revolutionary?

  2. Does it Connect us?

  3. Is it Original?

 
 

Logo Files

 
Screen Shot 2019-03-07 at 11.53.51 AM.png
Screen Shot 2019-03-07 at 11.54.45 AM.png
 

Be sure to read the Brand Guidelines for specific logo usage. 

 
 

Icon

 
Screen Shot 2019-03-07 at 11.53.04 AM.png
 
 

Typefaces

Screen Shot 2019-03-29 at 12.09.33 PM.png
 

Colors

Artboard 1.png

Revolutionary
PANTONE:
1788 U | 2348 C
CMYK: 
0 | 80 | 71 | 0
HEX:
#FC5A49

Artboard 3.png

Mac + Cheese
PANTONE:
1485 u | C
CMYK:
0 | 56 | 77 | 0
HEX:
#f98a4b

Artboard 2.png

Grl Pwr
PANTONE:
7442 U | 7441 C
CMYK: 
41 | 75 | 0 | 0
HEX:
#d76bf2

Artboard 5.png

Community
PANTONE:
311 U | C
CMYK: 
64 | 0 | 28 | 0
HEX:
#48c1c1

Artboard 4.png

Connection
PANTONE:
127 u | C
CMYK:
2 | 5 | 66 | 0
HEX:
#fFE773

Screen Shot 2019-07-26 at 11.48.07 AM.png

Old School
PANTONE:
5415 u | C
CMYK:
63 | 50 | 46 | 16
HEX:
#636b70

 
 

Pattern

Use this pattern in conjunction with other Homeroom elements. 

Screen Shot 2019-03-07 at 11.49.22 AM.png
 

Word Block

Use this graphic in conjunction with other Homeroom elements. 

 
Screen Shot 2019-04-02 at 9.58.56 AM.png
 
 

Custom Requests

If you have a custom request or need help with Homeroom brand elements,
we're happy to help. Send requests to info@SecretPenguin.