Kipp
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
PLAYFUL
UPLIFTING
REMARKABLE
For every decision made about the brand, ask yourself:
Is it playful?
Is it uplifting?
Is it remarkable?
Logo Files
Patterns
Tagline + One-Liner
Typefaces
Colors
Variations of green + Almost Black & Off-white are to be used as primary palette.
All other colors are to be used as secondary, accent colors.
GREEN1
PANTONE:
627C
CMYK:
82 52 81 70
HEX:
#0f2d1c
BEHR:
Black Evergreen MQ6-44
GREEn2
PANTONE:
626C
CMYK:
88 48 85 64
HEX:
#003520
BEHR:
Secluded Woods S420-7
green3
PANTONE:
3425C
CMYK:
89 44 81 49
HEX:
#064833
BEHR:
Green Agate M430-7
green4
PANTONE
7730C
CMYK
79 15 867 2
HEX
#359c58
BEHR:
Clover Patch P400-6
off-white
PANTONE
tbd
CMYK
3 2 16 0
HEX
#f7f3da
BEHR:
Off White 73
yellow
PANTONE
7548c
CMYK
5 34 100 0
HEX
#efae1e
BEHR:
Midsummer Gold P280-7
2131c
PANTONE
tbd
CMYK
84 74 7 0
HEX
#45579c
BEHR:
Canyon Iris P540-7
green5
PANTONE
2275C
CMYK
29 0 74 0
HEX
#bed96e
BEHR:
Lime Tree P340-4D
red
PANTONE
2040c
CMYK
23 100 63 11
HEX
#b01e48
BEHR:
Glitterati P120-7
blue
PANTONE
299c
CMYK
84 38 6 0
HEX
#0085be
BEHR:
Celebration Blue MQ4-57
kinda black
PANTONE
Black 7c
CMYK
69 63 62 58
HEX
#333333
BEHR:
Carbon N520-7
orange
PANTONE
2108c
CMYK
7 67 99 0
HEX
#e27227
BEHR:
Fireglow 200B-7
pink
PANTONE
2036c
CMYK
3 83 0 0
HEX
#ecaecf
BEHR:
Gumball P120-2
Custom Requests
If you have a custom request or need help with kipp brand elements,
we're happy to help. Send requests to info@SecretPenguin.