lighthouse pizza

 
 

Brand Guidelines

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Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

current

unique

fun + badass

For every decision made about the brand, ask yourself:

 
  1. Is it current?
  2. Is it unique?
  3. Is it fun + badass?
 
 
Lighthouse_logogrid-b-02.png
 

Be sure to read Brand Guidelines for specific logo usage. 
 

 
 
 

Colors

slice of blue

PANTONE: 2187 UP
CMYK: 84  73  47  41
HEX: #2d374c

eclipse

PANTONE: 546 UP
CMYK: 82  75  56  70
HEX: #1a1c28

wickie white

PANTONE: 7499 UP 20%
CMYK: 0  0  4  0
HEX: #fffef2

fog

PANTONE: 430 UP
CMYK: 51  43  33  3
HEX: #848692

 

margherita red

PANTONE: 2032
CMYK: 13  74  50  0
HEX: #d6656b

yellow light

PANTONE: 609 UP
CMYK: 16  14  71  0
HEX: #dbcb6b

pepperoni

PANTONE: 200 U
CMYK: 27  100  97  26
HEX: #931b20

 
 

Signage
(SIGN3254 with Omaha Neon)
 

B60SG Satin Gloss Converte  |  574.0g
B610 High Strength White  |  11.0g
REDACT Red Activator SG  |  55.2g
B625 Brilliant Red  |  80.7g
B642 Bright Yellow Oxide  |  108.1g
B662 Bright Blue Transparent  |  274.8g

Nat'l Sign, PMS0296
Dark Blue, Solid

 

Custom Requests

If you have a custom request or need help with Lighthouse brand elements,
we're happy to help. Send requests to info@SecretPenguin.