LOCAL

 
 

Brand Guidelines

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Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

local brew

welcoming hangout

delicious

For every decision made about the brand, ask yourself:

 
  1. Is it local brew?
  2. Is it a welcoming hangout?
  3. Is it delicious?
 
 
LOCAL_LogoGrid.png
 

Be sure to read Brand Guidelines for specific logo usage. 
 

 
 
 

Colors

Warm black

PANTONE: BLACK 7C
CMYK: 67  63  66  64
HEX: #302e2a

industrial white

PANTONE: WARM GRAY 1C
CMYK: 0  0  5  10
HEX: #e7e6dd

 

goldenrod

PANTONE: 7409U
CMYK: 10  29  100 0
HEX: #e7b422

 
 

Custom Requests

If you have a custom request or need help with LOCAL brand elements,
we're happy to help. Send requests to info@SecretPenguin.