MHACB
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
humanizing
loving
committed
For every decision made about the brand, ask yourself:
Is it humanizing?
Is it loving?
Does it show we’re committed?
Logo Files
Logo Mark
Illustrative Style
Icons
Photography Style
Candid. Not looking directly at camera. Showcase love, diversity, & connections.
Brand Story
Tagline
One-liner
Typefaces
Primary Colors
tranquil green
PANTONE:
xxxx
CMYK:
84 | 51 | 77 | 65
HEX:
#0f3224
greener pastures
PANTONE:
xxxx
CMYK:
57 | 40 | 76 | 21
HEX:
#6a714e
clean slate
PANTONE:
xxxx
CMYK:
0 | 0 | 0 | 0
HEX:
#FFFFFF
happy medium
PANTONE:
xxxx
CMYK:
61 | 53 | 52 | 24
HEX:
#606161
reflective black
PANTONE:
xxxx
CMYK:
0 | 0 | 0 | 100
HEX:
#231f20
Secondary colors
everything’s peachy
PANTONE:
xxxx
CMYK:
2 | 73 | 63 | 0
HEX:
#eb6b5f
beach day
PANTONE:
xxxx
CMYK:
48 | 18 | 33 | 0
HEX:
#8bb0ab
sunshine
PANTONE:
xxxx
CMYK:
5 | 19 | 86 | 0
HEX:
#f2c84e
peaceful grey
PANTONE:
xxxx
CMYK:
0 | 0 | 0 | 7
HEX:
#ededee
Custom Requests
If you have a custom request or need help with MHACB brand elements,
we're happy to help. Send requests to info@SecretPenguin.