Millwork commons

Logo Files

Logo Structure

Designed with simplicity and purpose, the typography is center-aligned and has a slight arch applied to the Millwork name, creating a unique and visually appealing word mark.

Logo Spacing

The primary logo is a horizontal lockup of Millwork’s mark and logotype. To ensure the logo stands on its own, please leave at least one “M’s” worth of space around it.

Millwork “M” Icon

The Millwork Icon consists of the first letter of the logo with a refined curve to mirror the full Millwork logo.

Water Tower

Sub Brands

Each sub brand consists of an icon overlaying a consistent map graphic paired with a word mark. The word mark is two lines with “Millwork” in navy on line one and the sub brand in its assigned primary color on line two. The sub brands each have a designated color palette to use with digital and print collateral.

Typefaces

Colors

Add Variety
Color adds life and vibrancy, providing opportunities for variety and thinking outside the box.
Take liberties. Be expressive.
Surroundings
Apply the brand meaningfully with surroundings and context.
Stay true to a brand but respect the environment it’s paired with.
Color Theory
Combine and pair colors to broaden brand application…but do it reasonably.
Some colors just don’t work together; practice good color theory.

Brand Application

Angled Color Bar
An updated interpretation of the Millwork color bar used to complement the Millwork logo and reflect the brand in the absence of the logo. The logo should not be placed on top of the color bar or patterns

Custom Requests

If you have a custom request or need help with Millwork Commons brand elements,
we're happy to help. Send requests to info@SecretPenguin.