Parlor okc

parlor-logo.png

Brand Presentation

Brand Attributes

Maintain a consistent and recognizable identity by aligning Parlor with these three attributes. 
Consistency  »  Recognizability  »  Trust

vibrant • welcoming • community

For every decision made about the brand, ask yourself:

 

  1. Do the visuals showcase Parlor as Vibrant?

  2. Does all the messaging feel Welcoming?

  3. Are we delivering on supporting and being a part of the Community?

 

Logo Files

Negative space around the logo should be the size of the “O”.

Be sure to view the Brand Presentation for logo usage examples. 

Icons & Illustrations

Parlor-Illustrations.jpg

Typefaces

Parlor-Type_Example.jpg

Colors

ParlorBlue.jpg

Classic Navy
PANTONE:
303 c
CMYK: 
87 | 72 | 54 | 60
HEX:
#17242E

vinyl:
navy

Parlorgold.jpg

Brass
PANTONE:
7562 C
CMYK: 
44 | 51 | 79 | 24
HEX:
#7e6741

vinyl:
gold

ParlorCream.jpg

Worn-white
PANTONE:
7499 UP 20%
CMYK:
3 | 2 | 8 | 0
HEX:
#f5f1e4

Parlor-Red.jpg

Blood Orange
PANTONE:
7619 C
CMYK:
17 | 88 | 99 | 7
HEX:
#ba3924

Tone of Voice

The perfect host inviting people into their home.
Accommodating, like a good friend looking out.
Service, without the exclusive attitude, but with an inclusive demeanor.

This is not about Parlor. This is about the community and how they can best enjoy themselves in the space.
Always invite them into the brand story.

Avoid words like “our” and replace with “the” or better yet, “your”.

Photography Styles

See Pages 57-63 in Brand Presentation for examples »

OVERALL

  • Warm and dark with vibrant colors

  • Instagram Filter: Mayfair

parlor-food.jpg

FOOD

  • 3 colors

    • Try to have fresh green incorporated

    • Do not have all three colors be: Yellow, Orange, Brown.

  • Dark Backgrounds to help food pop

FOOD OPTIONAL

  • People interacting

  • Paired with food

parlor-drink.jpg

DRINKS

  • 2-3 colors

  • Dark background


DRINKS OPTIONAL

  • People interacting

parlor-people.jpg

PEOPLE

  • Smiling, laughing

  • Show environment

  • Warm and dark


OPTIONAL PEOPLE

  • Avoid people looking at phones

Video

Outro:

To be added at the end of each video clip.
This allows simple clips to be branded effortlessly to be recognizable as Parlor.

Custom Requests

If you have a custom request or need help with Parlor OKC brand elements,
we're happy to help. Send requests to info@SecretPenguin.