Parlor okc
Brand Presentation
Brand Attributes
Maintain a consistent and recognizable identity by aligning Parlor with these three attributes.
Consistency » Recognizability » Trust
vibrant • welcoming • community
For every decision made about the brand, ask yourself:
Do the visuals showcase Parlor as Vibrant?
Does all the messaging feel Welcoming?
Are we delivering on supporting and being a part of the Community?
Logo Files
Negative space around the logo should be the size of the “O”.
Be sure to view the Brand Presentation for logo usage examples.
Icons & Illustrations
Typefaces
Colors
Tone of Voice
The perfect host inviting people into their home.
Accommodating, like a good friend looking out.
Service, without the exclusive attitude, but with an inclusive demeanor.
This is not about Parlor. This is about the community and how they can best enjoy themselves in the space.
Always invite them into the brand story.
Avoid words like “our” and replace with “the” or better yet, “your”.
Video
Outro:
To be added at the end of each video clip.
This allows simple clips to be branded effortlessly to be recognizable as Parlor.
Custom Requests
If you have a custom request or need help with Parlor OKC brand elements,
we're happy to help. Send requests to info@SecretPenguin.