POPPLETON DEVELOPMENT

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

BRIGHT

NEIGHBORLY

THOUGHTFULLY DESIGNED

For every decision made about the brand, ask yourself:

 

  1. Is it Bright?

  2. Is it Neighborly?

  3. Is it Thoughtfully Designed?

 

Logo Files

 
 
 

Patterns + Illustrations

Tagline + One-Liner

Typefaces

Colors

When addressing entire community - use neutrals + main apartment colors.
When communicating with individual buildings - use their specific palette.

BRANDO RED

PANTONE:
6049 C
CMYK:
11 83 98 2
HEX:
#D65029

POPPLETON GREEN

PANTONE:
4213 C
CMYK:
55 32 82 12
HEX:
#798650

AVENUE YELLOW

PANTONE:
6004 C
CMYK:
4 29 89 0
HEX:
F0B749

DARK BRANDO

PANTONE:
7623 C
CMYK:
31 90 95 38
HEX:
#782B1F

ALMOST BLACK

PANTONE:
4287 C
CMYK:
73 68 57 61
HEX:
#2D2C31

DARK POPPLETON

PANTONE:
674 c
CMYK:
63 46 86 38
HEX:
#782B1F

OFF WHITE

PANTONE:
9064 @50%
CMYK:
3 3 7 0
HEX:
#F3F1EA

DARK AVENUE

PANTONE:
6007 C
CMYK:
11 52 100 1
HEX:
#D98A36

 

Custom Requests

If you have a custom request or need help with Poppleton brand elements,
we're happy to help. Send requests to info@SecretPenguin.