POPPLETON DEVELOPMENT
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
BRIGHT
NEIGHBORLY
THOUGHTFULLY DESIGNED
For every decision made about the brand, ask yourself:
Is it Bright?
Is it Neighborly?
Is it Thoughtfully Designed?
Logo Files
Patterns + Illustrations
Tagline + One-Liner
Typefaces
Colors
When addressing entire community - use neutrals + main apartment colors.
When communicating with individual buildings - use their specific palette.
BRANDO RED
PANTONE:
6049 C
CMYK:
11 83 98 2
HEX:
#d65029
POPPLETON GREEN
PANTONE:
4213 C
CMYK:
55 32 82 12
HEX:
#77874d
virginia YELLOW
PANTONE:
6004 C
CMYK:
4 29 89 0
HEX:
f4b739
DARK BRANDO
PANTONE:
7623 C
CMYK:
31 90 95 38
HEX:
#7c281b
ALMOST BLACK
PANTONE:
4287 C
CMYK:
73 68 57 61
HEX:
#2d2b32
DARK POPPLETON
PANTONE:
674 c
CMYK:
63 46 86 38
HEX:
#4f5732
OFF WHITE
PANTONE:
9064 @50%
CMYK:
3 3 7 0
HEX:
#f3f1e9
DARK Virginia
PANTONE:
6007 C
CMYK:
11 52 100 1
HEX:
#dd8926
Custom Requests
If you have a custom request or need help with Poppleton brand elements,
we're happy to help. Send requests to info@SecretPenguin.