ray’s wings
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
authentic
family
high quality / buffalo
For every decision made about the brand, ask yourself:
Is it authentic?
Does it feel like family?
Is it high quality?
Logo Files
Tagline
Typefaces
Colors
Rays red
PANTONE:
711 C
CMYK:
18 97 96 7
HEX:
#BF2929
blue collar
PANTONE:
3035 C
CMYK:
98 72 45 38
HEX:
#043A52
chicken bone
PANTONE:
n/a
CMYK:
8 10 24 0
HEX:
#E8DCC2
Custom Requests
If you have a custom request or need help with Ray’s Buffalo Kitchen brand elements,
we're happy to help. Send requests to info@SecretPenguin.