Salted Edge

 
 

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

High-End

Inviting

Chef-Driven

For every decision made about the BRAND, ask yourself:

 

  1. Does it look high-end?
    Carefully curated luxury;
    design-forward without being uppity.

  2. Does it come across as inviting?
    Memorable experiences for boaters, kids, and those with a discerning palate for fine dining.

  3. Can someone rely on each detail to feel chef-driven?
    Notable culinary experiences with local-led ingredients.

 

Logos

Fonts

 
 
 

Colors

 
 

Illustrations

Custom Requests

If you have a custom request or need help with these brand elements,
we're happy to help. Send requests to info@SecretPenguin.