Smash Park

 
Screen Shot 2018-01-05 at 11.14.59 AM.png
 

Brand Guidelines

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

Active-Casual

SOCIAL

Entertaining

For every decision made about the brand, ask yourself:

 

  1. Does it embody an active-casual spirit?

  2. Will it lend itself to a social environment?

  3. Is it entertaining?

 

Logo Files

 
Screen Shot 2017-12-20 at 12.44.55 PM.png
 
 
SP-word-logo-dark.png
 

Be sure to read Brand Guidelines for specific logo usage. 

Typefaces

Screen Shot 2017-12-20 at 12.47.38 PM.png

Colors

grey.jpg

night games
PANTONE:
418 C&U
CMYK: 
70 | 58 | 59 | 42
HEX:
#404746

yellow.jpg

sunshine
PANTONE:
108 U | 116 C
CMYK: 
4 | 4 | 77 | 0
HEX:
#f8e55a

cream.jpg

clean slate
PANTONE:
7527 c&u 70%
CMYK:
2 | 2 | 11 | 0
HEX:
#f8f3e2

light-green.jpg

racquet
PANTONE:
5527 C&U
CMYK:
27 | 13 | 23 | 0
HEX:
#BBC8C0

 

Photography

Stylistically, photography should be slightly desaturated with a bit of noise, mimicking vintage photos from the 60s.
The image itself must capture the experience we want people to have at Smash Park. Several areas of interest should be represented - pickleball, food, drinks, events, social, outdoor activities, gatherings, and environment. 

Screen Shot 2017-12-20 at 3.10.34 PM.png
 

Patterns

Screen Shot 2018-05-15 at 3.21.00 PM.png
Screen Shot 2017-12-20 at 12.51.06 PM.png

Tagline Graphic

 
Screen Shot 2017-12-20 at 1.26.41 PM.png
 

Custom Requests

If you have a custom request or need help with Smash Park brand elements,
we're happy to help. Send requests to info@SecretPenguin.