stokes

 
 

Brand Guidelines

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Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

bold

accommodating

special southwestern

For every decision made about the brand, ask yourself:

 
  1. Is it bold?
  2. Is it accommodating?
  3. Is it special southwestern?
 
 
Lighthouse_logogrid-b-02.png
 

Be sure to read Brand Guidelines for specific logo usage. 
 

 
 
 

Colors

stoked fire

PANTONE: 7593
CMYK C: 0  79  91  40
CMYK U: 10  64  84  20
HEX: #833320

queso

PANTONE: 7406
CMYK C: 74  20  100  2
CMYK U: 1  17  93  3
HEX: #e9a922

southwest sky

PANTONE: 2232
CMYK C: 61  7  31  0
CMYK U: 61  8  29  0
HEX: #84b7b8

aztec nachos

PANTONE: 7550
CMYK C: 0  34  98  12
CMYK U: 0  30  100  10
HEX: #b2732a

 

ash

PANTONE: 412
CMYK C: 52  59  45  90
CMYK U: 57  58  65  22
HEX: #352b26

black bean

PANTONE: Black
CMYK C: 63  62  59  94
CMYK U: 57  53  65  20
HEX: #231f20

guacamole

PANTONE: 7761
CMYK C: 22  15  86  55
CMYK U: 22  13  94  42
HEX: #787b36

southwest dusk

PANTONE: 7547
CMYK C: 99  74  31  84
CMYK U: 51  27  15  63
HEX: #263244

crema

PANTONE: Cool Gray 1
CMYK C: 4  2  4  8
CMYK U: 4  3  6  7
HEX: #f1f2f2

 

Custom Requests

If you have a custom request or need help with Stokes brand elements,
we're happy to help. Send requests to info@SecretPenguin.