the surly chap

 
header-icon.png
 

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Consistency  »  Recognizability  »  Trust

authentic

classic

fun

For every decision made about the brand, ask yourself:

 
  1. Is it authentic?
  2. Is it classic?
  3. Is it fun? 
 

Logo Files

logomark.png
shears-icon.png
razor-icon.png
tscb-icon.png

Typefaces

typography.png

Colors

red.png

Rag Red

PANTONE:
173C
CMYK: 
0 85 81 0
HEX:
#F04D3D

blue.png

Lew's Blue
PANTONE:
7692C
CMYK: 
91 67 28 10
HEX:
#2a5680

white.png

Shaving Cream
PANTONE:
7401c - 40%
CMYK:
2 2 10 0
HEX:
#f7f4e5

 

Pinstripe Pattern

pinstripes.png

Custom Requests

If you have a custom request or need help with The Surly Chap brand elements,
we're happy to help. Send requests to info@SecretPenguin.