Taco Co.
Brand Guidelines
Brand Attributes
Maintain a consistent and recognizable identity by aligning Taco Co. with these three attributes.
Consistency » Recognizability » Trust
Individuality Feel-good Quality
For every decision made about the brand, ask yourself:
- Does it have individuality?
- Does it feel good?
- Is it of great quality?
Logo Files
Be sure to read Brand Guidelines for specific logo usage.
Typefaces
Colors
night out
PANTONE:
black
CMYK:
71 | 64 | 65 | 68
HEX:
#272826
Sunshine
PANTONE:
113 U | 1215 C
CMYK:
3 | 9 | 71 | 0
HEX:
#f9de68
Dancing Shoes
PANTONE:
7527 15%
CMYK:
4 | 5 | 10 | 0
HEX:
#f2ebe1
clear sky
PANTONE:
2190 U | C
CMYK:
47 | 0 | 3 | 0
HEX:
#7ad1ee
caliente
PANTONE:
2035 U | C
CMYK:
4 | 97 | 96 | 0
HEX:
#e42a29
ocean blue
PANTONE:
2175 U | 2388 C
CMYK:
93 | 82 | 0 | 0
HEX:
#2f4ba0
energy
PANTONE:
141 u | 1355 C
CMYK:
1 | 36 | 85 | 0
HEX:
#f7ac40
tranquility
PANTONE:
3125 U | C
CMYK:
73 | 8 | 35 | 0
HEX:
#2baeae
The colors above may be used in a slightly desaturated/aged appearance depending on application.
Social Media Photography Style
Colors should be fun and vibrant. Focus is on the experience.
Images should include environment, customers, events, food, and drinks.
Food and Drink Photography Style
Colors are vibrant with a pop art vibe. *These photos are for example/direction only.
Pattern
Use this pattern in conjunction with other Taco Co. elements.
Tagline
Adjust tagline text as needed. Just be sure to keep it in the same lockup.
Supporting Graphics
Use these graphics in conjunction with other Taco Co. elements.
Custom Requests
If you have a custom request or need help with Taco Co. brand elements,
we're happy to help. Send requests to info@SecretPenguin.