The cosgrove boutique apartments
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
boutique hotel
approachable
established
For every decision made about the BRAND, ask yourself:
Does it present as an elevated hotel experience?
Does it come across as cozy enough to call home?
Can someone be assured by the successful history of the brand?
Logos
Fonts
*Sofia Pro can be downloaded via Adobe Typekit
Graphics
Social Media
Colors
Cozy color names for easy reference!
Pantone selections are on-screen approximations and may shift.
Pantone spot colors should always be visually matched with proofs in hand.
cypress
PANTONE: 567 C
CMYK: 86 56 64 56
HEX: #143837
autumn
PANTONE: 2329
CMYK: 51 51 77 32
HEX: #685c3e
spelt
PANTONE: 7574 C
CMYK: 36 50 87 16
HEX: #95733b
latte
PANTONE: 7527 C
CMYK: 14 14 25 0
HEX: #dad1bc
paperback
PANTONE: 9285 C
CMYK: 0 0 4 0
HEX: #fffef5
soot
PANTONE: 419 C
CMYK: 72 66 65 77
HEX: #1c1c1c
bark
PANTONE: 4273 C
CMYK: 62 62 58 42
HEX: #4e4546
Ember
PANTONE: 7599 C
CMYK: 22 91 100 13
HEX: #b03625
succulent
PANTONE: 4228 C
CMYK: 60 49 73 35
HEX: #575943
TUlip
PANTONE: 7619 C
CMYK: 16 81 86 5
HEX: #c65138
Custom Requests
If you have a custom request or need help with these brand elements,
we're happy to help. Send requests to info@SecretPenguin.