triage
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
bold
candid
insightful
For every decision made about the brand, ask yourself:
Is it bold?
Does it feel candid?
Is it insightful?
Logo Files
Typefaces
Colors
Ready blue
PANTONE:
2191c
CMYK:
82 | 11 | 0 | 0
HEX:
#00a3e1
real purple
PANTONE:
7671c
CMYK:
83 | 81 | 0 | 4
HEX:
#514689
clarity blue
PANTONE:
2154c
CMYK:
100 | 58 | 0 | 42
HEX:
#004680
honest white
PANTONE:
n/a
CMYK:
0 | 0 | 0 | 0
HEX:
#ffffff
night sky
PANTONE:
cool gray 11c
CMYK:
44 | 34 | 22 | 77
HEX:
#53565a
lively green
PANTONE:
n/a
CMYK:
53 | 0 | 97 | 0
HEX:
#86C34E
brutal red
PANTONE:
n/a
CMYK:
23 | 87 | 100 | 17
HEX:
#a63e29
candid gray
PANTONE:
n/a
CMYK:
17 | 13 | 12 | 0
HEX:
#d2d2d4
Custom Requests
If you have a custom request or need help with Triage brand elements,
we're happy to help. Send requests to info@SecretPenguin.