Ugly Duck

Brand Guidelines

Download PDF »

Brand Attributes

Maintain a consistent and recognizable identity by aligning your brand with these three attributes. 
Passionate  »  Fun  »  Comfortably - Uncomfortable

Passionate

Fun

comfortably-uncomfortable

For every decision made about the brand, ask yourself:

 
  1. Is it passionate?
  2. Is it fun?
  3. Is it comfortably-uncomfortable?
 
 
 

Be sure to read Brand Guidelines for specific logo usage. 
 

 

Colors

Black
PANTONE: 2187 UP

CMYK: 84  73  47  41
HEX: #2d374c

Murcky

PANTONE: 546 UP
CMYK: 82  75  56  70
HEX: #1a1c28

Swan white
PANTONE: 7499 UP 20%

CMYK: 0  0  4  0
HEX: #fffef2

feather

PANTONE: 430 UP
CMYK: 51  43  33  3
HEX: #848692

 

Bright beak

PANTONE: 2032
CMYK: 13  74  50  0
HEX: #d6656b

 

Plus, any other shades of white, black, or brown.

 

Custom Requests

If you have a custom request or need help with Ugly Duck brand elements,
we're happy to help. Send requests to info@SecretPenguin.