vip carwash
Brand Attributes
Maintain a consistent and recognizable identity by aligning your brand with these three attributes.
Consistency » Recognizability » Trust
clean
community
top QUALITY
For every decision made about the brand, ask yourself:
Is it clean?
Does it support the community?
Is it top quality?
Logo Files
Logo Mark
Illustrative Style
Pattern
Photography Style
Tone of Voice
Fun. Relatable. Borderline goofy.
(more examples in brand presentation)
One Liner
Typefaces
Colors
true blue
PANTONE:
xxxx
CMYK:
100 | 88 | 33 | 22
HEX:
#1D3564
quality blue
PANTONE:
xxxx
CMYK:
91 | 75 | 0 | 0
HEX:
#2D55A6
aqua blue
PANTONE:
xxxx
CMYK:
69 | 37 | 0 | 0
HEX:
#528CCA
sparkling white
PANTONE:
xxxx
CMYK:
0 | 0 | 0 | 0
HEX:
#FFFFFF
racecar red
PANTONE:
xxxx
CMYK:
6 | 100 | 100 | 1
HEX:
#DE1F26
Custom Requests
If you have a custom request or need help with vip carwash brand elements,
we're happy to help. Send requests to info@SecretPenguin.